Say Blue with Say Lou Lou
For the august denim campaign 2015, Gina Tricot released a 360-degree music video in which you can follow the rise and fall of three relationships. The Swedish pop duo Say Lou Lou are faces of the campaign, and in the video their preforming a modern version of Bobby Vinton's classic “Blue on Blue”.
The agency behind the campaign is DDB Stockholm. The execution credit of all other material surrounding the campaign belongs to Gina Tricot
If you watch the video in YouTube’s app or in Google Chrome you can rotate the image, and watch the evolution of three relationships – from start to break up.
Art Director: Garri Frischer
Stylist: Nike Feldin
Model: Miranda and Elektra Kilbey
Photographer: Hasse Nielsen / Director: Philippe Tempelman
Art Director / CD: Tove Langseth
Copywriter: Olle Langseth
Byråproducent: Mattias Colden