Think New Denim 

To give Gina Tricot's AW16 Denim Collection a new twist, we collaborated with the Swedish actress Cissi Forss. The execution of this campaign embraces the feminine and flirty world of Gina Tricot, with its color scheme of pinks and the humorous narrative and swag of Cissi Forss.

For an extra dimension a mini series of four episodes was produced and released simultaneously with the campaign. Here you see Cissi Forss behind the scene of the campaign shoot, thinking new in different situations.  

Credits

Art Director / Creative Director: Garri Firscher 
Stylist: Hanna Marzouki Widlund 
Make Up: Regina Törnwall 
Model: Cissi Forss
Photographer: Frida Marklund

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Mini Series / Think New Denim

To ad an extra dimension to the campign, a mini series of four episodes was produced. Here you see Cissi Forss behind the scene of the campaign shoot, thinking new in different situations.  

Credits

Art Director / Creative Director: Garri Frischer
Stylist: Hanna Marzouki Widlund
Make Up: Regina Törnwall
Model: Cissi Forss
Diretcor: Paul Jerndhal / OTW